4 Basic Types of Logos

What is Logo?.

A logo used by commercial enterprises, organizations and even individuals to promote their product and services. A logo has to work on the tiny sizes and huge. They are 4 specific types and listed below.

1.Wordmarks

The wordmarks are the popular ones and we all are familiar with those types. The Wordmark is usually a distinct text-only.

2.Pictorial (Iconic) Marks

Identifying the brand name trough the shapes, illustrations, Iconic marks. This is the mix of both shapes and typography of the brand. In this type of logo, the prominent would be gone and people remember their attractive and memorable shapes, illustrations and Icons.

3.Abstract Marks

This is everyone favourite category of logos. Abstract marks use only non-representational symbols to convey a brand’s message.

4.Logo System

The logo system will use each element of the above categories. In the logo system there no standardization for their shapes and colours etc. Google daily doodle is one of the great examples of the logo system.

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