{"id":1264,"date":"2021-05-31T12:28:57","date_gmt":"2021-05-31T12:28:57","guid":{"rendered":"http:\/\/fazilabdulkhadar.com\/?post_type=portfolio&p=1264"},"modified":"2021-07-13T12:20:11","modified_gmt":"2021-07-13T12:20:11","slug":"redefining-the-mobile-user-experience-for-nissan-ariya","status":"publish","type":"portfolio","link":"http:\/\/fazilabdulkhadar.com\/index.php\/portfolio\/redefining-the-mobile-user-experience-for-nissan-ariya\/","title":{"rendered":"Redefining the mobile user experience for Nissan Ariya"},"content":{"rendered":"[vc_row thb_divider_position=”bottom” css=”.vc_custom_1623079298572{margin-top: 10vh !important;margin-bottom: 0px !important;padding-top: 12vh !important;padding-bottom: 0px !important;}”][vc_column]\t
\n\t\t

Redesigning mobile app\n
for Nissan Ariya<\/h2>\t\t\t<\/div>\n\n\t[vc_single_image image=”2116″ img_size=”full” alignment=”center” css=”.vc_custom_1623767100466{margin-top: 10vh !important;margin-bottom: 0px !important;border-bottom-width: 0px !important;}”][\/vc_column][\/vc_row][vc_row content_placement=”middle” thb_divider_position=”bottom” css=”.vc_custom_1623078965090{padding-top: 3.438em !important;}”][vc_column]\t
\n\t\t<\/p>\n

Project Overview<\/h1>\n

\t\t\t<\/div>\n\n\t[\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1623079352535{padding-top: 7vh !important;padding-right: 16vw !important;padding-left: 16vw !important;}”][vc_column width=”1\/2″]\t

\n\t\t<\/p>\n

The Problem<\/h3>\n

\t\t\t<\/div>\n\n\t[vc_column_text el_class=”content-body” css=”.vc_custom_1623760254924{padding-right: 7vw !important;}”]This is a strategic initiative from the Chief Digital Officer, Nissan Motors to migrate the existing mobile application towards a more user-centric mobile application that could raise to the standards of flagship Nissan Ariya due for release in the fall of 2021.<\/span>[\/vc_column_text][\/vc_column][vc_column width=”1\/6″]\t

\n\t\t<\/p>\n

Project Duration<\/h4>\n

\t\t\t<\/div>\n\n\t[vc_column_text css=”.vc_custom_1623760302551{margin-top: 0px !important;padding-top: 0px !important;}” el_class=”left-algn”]Nov 2019 – Jan 2020<\/span>
\n3 MONTHS[\/vc_column_text][\/vc_column][vc_column width=”1\/6″]\t

\n\t\t<\/p>\n

My Role<\/h4>\n

\t\t\t<\/div>\n\n\t[vc_column_text css=”.vc_custom_1623079244436{margin-top: 0px !important;padding-top: 0px !important;}” el_class=”left-algn”]UX Researcher
\nand Designer[\/vc_column_text][\/vc_column][vc_column width=”1\/6″]\t

\n\t\t<\/p>\n

Deliverables<\/h4>\n

\t\t\t<\/div>\n\n\t[vc_column_text css=”.vc_custom_1623079237582{margin-top: 0px !important;padding-top: 0px !important;}” el_class=”left-algn”]Research Report
\nClickable Prototype[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1623080488812{padding-top: 10vh !important;padding-right: 16vw !important;padding-left: 16vw !important;}”][vc_column][vc_single_image image=”1970″ img_size=”full” alignment=”center” css=”.vc_custom_1623331566581{padding-bottom: 10vh !important;}”][\/vc_column][\/vc_row][vc_row content_placement=”middle” thb_divider_position=”bottom” css=”.vc_custom_1623332453583{padding-top: 12vh !important;padding-right: 16vw !important;padding-bottom: 12vh !important;padding-left: 16vw !important;background-color: #faf0ed !important;}”][vc_column css=”.vc_custom_1623326646115{padding-bottom: 3vh !important;}”][vc_column_text el_class=”hdngthree cntr-algn”]Initial Explorations & Research[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”1874″ img_size=”full”][\/vc_column][vc_column width=”1\/2″]\t

\n\t\t<\/p>\n

User Research<\/h3>\n

\t\t\t<\/div>\n\n\t[vc_column_text el_class=”content-body”]We have collaborated with Nissan Europe and Spark design agency to find out the current market offering, customer space, and different user groups.<\/span>[\/vc_column_text]\t

\n\t\t<\/p>\n

Research Goals<\/h4>\n

\t\t\t<\/div>\n\n\t[vc_column_text el_class=”content-body”]\n

    \n
  • Needs, Priorities & Pain-points<\/li>\n
  • Understanding Challenges<\/li>\n
  • Understand the role cars plays in user\u2019s lives<\/li>\n<\/ul>\n[\/vc_column_text][vc_btn title=”View Process Book” style=”outline” color=”sandy-brown”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1623083281757{padding-top: 12vh !important;padding-right: 16vw !important;padding-left: 16vw !important;}”][vc_column]\t
    \n\t\t<\/p>\n

    Direct Competitive Analysis<\/h3>\n

    \t\t\t<\/div>\n\n\t[vc_column_text el_class=”content-body”]Looking at a defined range of competitors within the Nissan operating areas to ensure the Nissan meets a parity of customer experience within the entire marketplace. The competitor analysis also helped us to create value propositions and uncover specific data points that currently do not exist in our application.[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1623332663402{padding-right: 16vw !important;padding-bottom: 8vh !important;padding-left: 16vw !important;}” el_class=”content-body”][vc_column width=”1\/5″ el_class=”left-algn”][vc_single_image image=”1937″ img_size=”full”]\t

    \n\t\t<\/p>\n

    Strength<\/h3>\n

    \t\t\t<\/div>\n\n\t[vc_column_text css=”.vc_custom_1623327534665{padding-top: 2vh !important;}” el_class=”comp-anlys mrg-comp”]\n

      \n
    • Accident Recovery<\/li>\n
    • Breakdown management<\/li>\n
    • Automated valet parking<\/li>\n
    • Automated parking service<\/li>\n
    • Protocol management<\/li>\n<\/ul>\n[\/vc_column_text]\t
      \n\t\t<\/p>\n

      Weakness<\/h3>\n

      \t\t\t<\/div>\n\n\t[vc_column_text css=”.vc_custom_1623083066213{padding-top: 2vh !important;}” el_class=”comp-anlys”]\n

        \n
      • Randomly starts drive<\/li>\n
      • Fails to detect journey<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/5″ el_class=”left-algn”][vc_single_image image=”1938″ img_size=”full”]\t
        \n\t\t<\/p>\n

        Strength<\/h3>\n

        \t\t\t<\/div>\n\n\t[vc_column_text css=”.vc_custom_1623327545031{padding-top: 2vh !important;}” el_class=”comp-anlys mrg-comp”]\n

          \n
        • Intelligent assistant<\/li>\n
        • Trip data<\/li>\n
        • App shortcuts<\/li>\n
        • Charging status<\/li>\n
        • Auxiliary heating & AC<\/li>\n<\/ul>\n[\/vc_column_text]\t
          \n\t\t<\/p>\n

          Weakness<\/h3>\n

          \t\t\t<\/div>\n\n\t[vc_column_text css=”.vc_custom_1623083080008{padding-top: 2vh !important;}” el_class=”comp-anlys”]\n

            \n
          • Scattered in tabs<\/li>\n
          • Frequent app updates<\/li>\n
          • No real time uodates<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/5″ el_class=”left-algn”][vc_single_image image=”1939″ img_size=”full”]\t
            \n\t\t<\/p>\n

            Strength<\/h3>\n

            \t\t\t<\/div>\n\n\t[vc_column_text css=”.vc_custom_1623327556232{padding-top: 2vh !important;}” el_class=”comp-anlys mrg-comp”]\n

              \n
            • Superchargers detection<\/li>\n
            • Phone key<\/li>\n
            • Good navigation<\/li>\n
            • Set charge rate\/level<\/li>\n
            • Integrated with Voice UI<\/li>\n<\/ul>\n[\/vc_column_text]\t
              \n\t\t<\/p>\n

              Weakness<\/h3>\n

              \t\t\t<\/div>\n\n\t[vc_column_text css=”.vc_custom_1623083090522{padding-top: 2vh !important;}” el_class=”comp-anlys”]\n

                \n
              • Data Slow<\/li>\n
              • Poor message chat<\/li>\n
              • No android support<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/5″ el_class=”left-algn”][vc_single_image image=”1940″ img_size=”full”]\t
                \n\t\t<\/p>\n

                Strength<\/h3>\n

                \t\t\t<\/div>\n\n\t[vc_column_text css=”.vc_custom_1623327566537{padding-top: 2vh !important;}” el_class=”comp-anlys mrg-comp”]\n

                  \n
                • Voice commands<\/li>\n
                • Multi-car support<\/li>\n
                • Personalized music<\/li>\n
                • Web hands-free<\/li>\n
                • Trip data<\/li>\n<\/ul>\n
                  <\/div>\n[\/vc_column_text]\t
                  \n\t\t<\/p>\n

                  Weakness<\/h3>\n

                  \t\t\t<\/div>\n\n\t[vc_column_text css=”.vc_custom_1623083101190{padding-top: 2vh !important;}” el_class=”comp-anlys”]\n

                    \n
                  • Bad registration<\/li>\n
                  • No proper navigation<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/5″ el_class=”left-algn”][vc_single_image image=”1941″ img_size=”full”]\t
                    \n\t\t<\/p>\n

                    Strength<\/h3>\n

                    \t\t\t<\/div>\n\n\t[vc_column_text css=”.vc_custom_1623327576709{padding-top: 2vh !important;}” el_class=”comp-anlys mrg-comp”]\n

                      \n
                    • Useful car stats<\/li>\n
                    • Automatic navigation<\/li>\n
                    • Intuitive interface<\/li>\n
                    • Good remote services<\/li>\n
                    • Automated valet parking<\/li>\n<\/ul>\n
                      <\/div>\n[\/vc_column_text]\t
                      \n\t\t<\/p>\n

                      Weakness<\/h3>\n

                      \t\t\t<\/div>\n\n\t[vc_column_text css=”.vc_custom_1623083113823{padding-top: 2vh !important;}” el_class=”comp-anlys”]\n

                        \n
                      • Can\u2019t send car location<\/li>\n
                      • Slow sending command<\/li>\n
                      • Bad car Wi-Fi<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1623332741987{padding-top: 16vh !important;padding-right: 16vw !important;padding-bottom: 8vh !important;padding-left: 16vw !important;background-color: #faf0ed !important;}”][vc_column width=”1\/2″]\t
                        \n\t\t<\/p>\n

                        Existing Nissan ev App customer reviews<\/h3>\n

                        \t\t\t<\/div>\n\n\t[vc_column_text el_class=”content-body”]Examined 150+ customer reviews in App Store, google play store, and various blogs and forums.[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text css=”.vc_custom_1623161661386{padding-top: 2vh !important;}”]\n

                          \n
                        • Customer Paint Points<\/li>\n
                        • Improvement Areas<\/li>\n
                        • Customer Feedback<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text css=”.vc_custom_1623161670597{padding-top: 2vh !important;}”]\n
                            \n
                          • Unresolved Challenges<\/li>\n
                          • Customer Expectation<\/li>\n
                          • Potential Opportunities<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”1900″ img_size=”full”][\/vc_column][\/vc_row][vc_row content_placement=”middle” thb_divider_position=”bottom” css=”.vc_custom_1623335788237{padding-top: 12vh !important;}”][vc_column css=”.vc_custom_1623336290644{padding-bottom: 4vh !important;}”]\t
                            \n\t\t<\/p>\n

                            Analysis phase<\/h1>\n

                            \t\t\t<\/div>\n\n\t[vc_row_inner css=”.vc_custom_1623336384483{padding-top: 5vh !important;padding-right: 12vw !important;padding-bottom: 5vh !important;padding-left: 12vw !important;}”][vc_column_inner width=”1\/2″ css=”.vc_custom_1623163363913{margin-right: 0px !important;margin-left: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}”][vc_single_image image=”1905″ img_size=”full” css=”.vc_custom_1623163538840{margin-right: 0px !important;margin-left: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}”][vc_column_text el_class=”content-body”]The affinity diagram helped us structure and bring together the key focus areas within these findings[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1623163558235{margin-right: 0px !important;margin-left: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}”][vc_single_image image=”1907″ img_size=”full” css=”.vc_custom_1623163581621{margin-right: 0px !important;margin-left: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}”][vc_column_text el_class=”content-body”]Team discussing with peers and SME\u2019s helped us bring all our findings together on to the table and everybody on one page[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_separator el_width=”80″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1623333693786{padding-right: 14vw !important;padding-bottom: 8vh !important;padding-left: 14vw !important;}”][vc_column]\t

                            \n\t\t<\/p>\n

                            Meet the users<\/h3>\n

                            \t\t\t<\/div>\n\n\t[vc_column_text el_class=”content-body”]Building personas is a key tool to understand & empathize with the EV user goals, motivation & behaviours, etc. Creating user profiles helped us understand who is using or likely to use the app and also guided the usability testing protocol and design suggestions in later phases.<\/span>[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”1911″ img_size=”full”]\t

                            \n\t\t<\/p>\n

                            Narrative<\/h4>\n

                            \t\t\t<\/div>\n\n\t[vc_column_text el_class=”content-body”]Danica has worked for a lot of different companies and she says her current employer is the best one she\u2019s had. She provides administrative support to technicians at a product testing lab, an environment she enjoys. Along with her clerical duties, she also conducts some of the testings.[\/vc_column_text]\t

                            \n\t\t<\/p>\n

                            Goals<\/h4>\n

                            \t\t\t<\/div>\n\n\t[vc_column_text el_class=”content-body”]\n

                              \n
                            • To removing barriers while making them self-sufficient<\/li>\n
                            • To ensure that my team and I hit our quota<\/li>\n
                            • To take time to celebrate the wins<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1623327839006{padding-left: 5vw !important;}”][vc_single_image image=”1912″ img_size=”full”]\t
                              \n\t\t<\/p>\n

                              Narrative<\/h4>\n

                              \t\t\t<\/div>\n\n\t[vc_column_text el_class=”content-body”]Akio is a second-year engineer student at Tokyo university He is quite popular among his peers and enjoys a flashy social life. He occasionally drives his family car depends heavily on automation and voice-controlled smart devices to make his life easier daily.<\/p>\n

                              <\/div>\n[\/vc_column_text]\t
                              \n\t\t<\/p>\n

                              Goals<\/h4>\n

                              \t\t\t<\/div>\n\n\t[vc_column_text el_class=”content-body”]\n

                                \n
                              • Weekend gateway with friends<\/li>\n
                              • Entertainment while driving<\/li>\n
                              • Explore new technologies<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=”middle” thb_divider_position=”bottom” css=”.vc_custom_1623332756172{padding-top: 12vh !important;padding-bottom: 8vh !important;background-color: #faf0ed !important;}”][vc_column]\t
                                \n\t\t<\/p>\n

                                Define & Design Phase<\/h1>\n

                                \t\t\t<\/div>\n\n\t[vc_row_inner css=”.vc_custom_1623262050766{padding-top: 5vh !important;padding-right: 12vw !important;padding-left: 12vw !important;}”][vc_column_inner width=”1\/2″ css=”.vc_custom_1623328014924{margin-right: 0px !important;margin-left: 0px !important;padding-right: 5vw !important;padding-left: 0px !important;}”]\t

                                \n\t\t<\/p>\n

                                CRAZY 8 Challange<\/h3>\n

                                \t\t\t<\/div>\n\n\t[vc_column_text el_class=”content-body”]This exercise released our divergent thinking and creative juices to bring about fresh and new ideas. We have sketched 8 distinct ideas in 8 minutes & voted on each idea by all team members and shortlisted 4 of them.[\/vc_column_text][vc_single_image image=”1916″ img_size=”full” css=”.vc_custom_1623170092442{margin-right: 0px !important;margin-left: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}”][\/vc_column_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1623163558235{margin-right: 0px !important;margin-left: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}”]\t

                                \n\t\t<\/p>\n

                                MOOD BOARDING<\/h3>\n

                                \t\t\t<\/div>\n\n\t[vc_column_text el_class=”content-body”]We have used this to convey a general idea or feeling about the topic. Looked through all the major competitor and also concepts developed by other designers in a competitor review and mood boarding exercise.[\/vc_column_text][vc_single_image image=”1917″ img_size=”full” css=”.vc_custom_1623170134582{margin-right: 0px !important;margin-left: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1623333335643{padding-top: 8vh !important;padding-right: 14vw !important;padding-left: 14vw !important;}”][vc_column]\t

                                \n\t\t<\/p>\n

                                Storyboarding and solutions<\/h3>\n

                                \t\t\t<\/div>\n\n\t[vc_column_text el_class=”content-body”]We wanted to practice our storytelling skills by showing my design as stories of the above personas. Based on the pain points spotted, the proposed stories examples are[\/vc_column_text][vc_column_text el_class=”content-body”]01.<\/strong>Tackling range anxiety:<\/strong> It is defined as the negative feelings related to the limited range and stronger dependency on charging stations. We understood that range anxiety is one of the most significant issues faced by EV owners from our user interaction sessions.[\/vc_column_text][vc_single_image image=”1918″ img_size=”full” alignment=”center”][vc_row_inner][vc_column_inner width=”1\/3″][vc_single_image image=”1922″ img_size=”full”]\t

                                \n\t\t<\/p>\n

                                Susan Alex<\/h3>\n

                                \t\t\t<\/div>\n\n\t[vc_column_text el_class=”content-body”]“Low charge panics and terrifies me, the feeling is similar to what we feel if the phone charge is low when outside and the thought is to take immediate action.”[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_single_image image=”1920″ img_size=”full”]\t

                                \n\t\t<\/p>\n

                                Akio Tajiri<\/h3>\n

                                \t\t\t<\/div>\n\n\t[vc_column_text el_class=”content-body”]“Battery and related details are the most important detail for me. I always want to know the battery levels before I leave home so that I can plan my day.”[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_single_image image=”1923″ img_size=”full”]\t

                                \n\t\t<\/p>\n

                                Andre Larson<\/h3>\n

                                \t\t\t<\/div>\n\n\t[vc_column_text el_class=”content-body”]“I am one of those people who likes to know the battery level on my vehicle at all times and sometimes even a touch anxious.”[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1623333343535{padding-top: 8vh !important;padding-right: 14vw !important;padding-left: 14vw !important;}”][vc_column css=”.vc_custom_1623262151367{padding-right: 0px !important;padding-left: 0px !important;}”][vc_column_text el_class=”content-body”]02.<\/strong>Multi-Device Integration:<\/strong> Virtual assistants & wearables reduce range anxiety by giving the users multiple touch-points to keep themselves updated on the battery status and take action if needed or reassure themselves.[\/vc_column_text][vc_single_image image=”1924″ img_size=”full”][vc_row_inner][vc_column_inner width=”1\/3″][vc_single_image image=”1925″ img_size=”full”]\t

                                \n\t\t<\/p>\n

                                Sora Nagota<\/h3>\n

                                \t\t\t<\/div>\n\n\t[vc_column_text el_class=”content-body”]“ I may not find the app and get into it every time. I need other ways in which the app can interact with me.”[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_single_image image=”1922″ img_size=”full”]\t

                                \n\t\t<\/p>\n

                                Susan Alex<\/h3>\n

                                \t\t\t<\/div>\n\n\t[vc_column_text el_class=”content-body”]“ Templates with regards to mode will provide me with a useful introduction to the modes and see if I find it beneficial rather than think up my things.”[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_single_image image=”1920″ img_size=”full”]\t

                                \n\t\t<\/p>\n

                                Akio Tajiri<\/h3>\n

                                \t\t\t<\/div>\n\n\t[vc_column_text el_class=”content-body”]“ I will be very excited to hear what the vehicle wants to tell me. I am drawn to smart devices like Alexa and like connecting my home devices to them.”[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1623333638437{padding-top: 8vh !important;padding-right: 14vw !important;padding-bottom: 8vh !important;padding-left: 14vw !important;}”][vc_column][vc_column_text el_class=”content-body”]03.<\/strong>Custom Modes:<\/strong> Users can utilise different pre-loaded modes to complete a task quickly. They can also create other methods as per their requirements.[\/vc_column_text][vc_single_image image=”1926″ img_size=”full”][vc_row_inner][vc_column_inner width=”1\/3″][vc_single_image image=”1920″ img_size=”full”]\t

                                \n\t\t<\/p>\n

                                Akio Tajiri<\/h3>\n

                                \t\t\t<\/div>\n\n\t[vc_column_text el_class=”content-body”]“I am a big fan of these personalized things, whether it’s climate or personal updates.”[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_single_image image=”1925″ img_size=”full”]\t

                                \n\t\t<\/p>\n

                                Sora Nagota<\/h3>\n

                                \t\t\t<\/div>\n\n\t[vc_column_text el_class=”content-body”]“Personalization for me should include my family as well.”[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_single_image image=”1922″ img_size=”full”]\t

                                \n\t\t<\/p>\n

                                Susan Alex<\/h3>\n

                                \t\t\t<\/div>\n\n\t[vc_column_text el_class=”content-body”]“Personalization should be more meaningful rather than gimmicky.”[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1623333359016{padding-top: 12vh !important;padding-right: 14vw !important;padding-bottom: 8vh !important;padding-left: 14vw !important;background-color: #faf0ed !important;}”][vc_column]\t

                                \n\t\t<\/p>\n

                                How will this help to resolve range anxiety?<\/h1>\n

                                Below are some solutions for resolving range anxiety through this Mobile app design.\t\t\t<\/div>\n\n\t[vc_row_inner css=”.vc_custom_1623335090829{padding-top: 8vh !important;}”][vc_column_inner width=”1\/2″]\t

                                \n\t\t<\/p>\n

                                Improving visibility of charging stations<\/h3>\n

                                \t\t\t<\/div>\n\n\t[vc_column_text el_class=”content-body”]Here we can see how we have shown the nearby charging stations around the user’s current location and the ability to navigate and book spots.[\/vc_column_text][vc_column_text el_class=”content-body”]We tried to tackle this issue by<\/p>\n

                                  \n
                                • Improving visibility of charging stations<\/li>\n
                                • Introducing private charging<\/li>\n
                                • Multi-device integration<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”2316″ img_size=”full”][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1623333109910{padding-top: 8vh !important;padding-bottom: 8vh !important;}”][vc_column_inner width=”1\/2″][vc_single_image image=”1931″ img_size=”full”][\/vc_column_inner][vc_column_inner width=”1\/2″]\t
                                  \n\t\t<\/p>\n

                                  Multi-device integration<\/h3>\n

                                  \t\t\t<\/div>\n\n\t[vc_column_text el_class=”content-body”]Virtual assistants & wearables help to reduce range anxiety by giving the users multiple touchpoints to keep themselves updated on the battery status and take action if needed or reassure themselves.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1623333124669{padding-top: 8vh !important;padding-bottom: 8vh !important;}”][vc_column_inner width=”1\/2″]\t

                                  \n\t\t<\/p>\n

                                  Quick access & customization<\/h3>\n

                                  \t\t\t<\/div>\n\n\t[vc_column_text el_class=”content-body”]Creating an individualized experience that is relevant to and targeted towards a user\u2019s needs. Also tied up are the methods to give them the privilege of quick access to information they prefer to have handy.[\/vc_column_text][vc_column_text el_class=”content-body”]\n

                                    \n
                                  • Widgets<\/li>\n
                                  • Custom Modes<\/li>\n
                                  • Contextual Notification<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”1930″ img_size=”full”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1623334082933{padding-top: 12vh !important;padding-right: 14vw !important;padding-bottom: 12vh !important;padding-left: 14vw !important;}”][vc_column css=”.vc_custom_1623333797557{padding-bottom: 8vh !important;}”]\t
                                    \n\t\t<\/p>\n

                                    Design Validation<\/h1>\n

                                    \t\t\t<\/div>\n\n\t[\/vc_column][vc_column width=”1\/2″]\t

                                    \n\t\t<\/p>\n

                                    User Testing Sessions<\/h3>\n

                                    \t\t\t<\/div>\n\n\t[vc_column_text el_class=”content-body”]We used the participatory design model to test our designs with the end-users during the 1-hour sessions. we asked the users to complete various flows under different scenarios by employing the \u2018think aloud protocol\u2019 to get to know their mental model and usability of the end product as they are completing each scenario.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”1932″ img_size=”full”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1623335947364{padding-right: 16vw !important;padding-bottom: 8vh !important;padding-left: 16vw !important;}”][vc_column width=”1\/2″][vc_single_image image=”1989″ img_size=”full”][\/vc_column][vc_column width=”1\/2″]\t

                                    \n\t\t<\/p>\n

                                    The Single-Hand Operation<\/h3>\n

                                    \t\t\t<\/div>\n\n\t[vc_column_text el_class=”content-body”]The most repeatable action from the users was to plan their trips and going back to the home page to see the critical information. Most of the users performed this with a single hand during the session. Therefore, our original design was not supporting this use case because the planner button was placed in the top left corner, which is hard to reach with one hand. My solution was to change the button to a screen-wide tab at the bottom.[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1623334914511{padding-top: 12vh !important;padding-right: 16vw !important;padding-bottom: 8vh !important;padding-left: 16vw !important;background-color: #faf0ed !important;}”][vc_column]\t

                                    \n\t\t<\/p>\n

                                    Reflection & Next Steps<\/h1>\n

                                    \t\t\t<\/div>\n\n\t[\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1623334870262{padding-right: 14vw !important;padding-bottom: 12vh !important;padding-left: 14vw !important;background-color: #faf0ed !important;}”][vc_column width=”1\/2″][vc_single_image image=”2121″ img_size=”full” alignment=”center”][\/vc_column][vc_column width=”1\/2″][vc_column_text el_class=”content-body”]We gave our best in this design project and learned the importance of really diving into studying your competitors well before you building any new features. And also seek for the user’s opinion and research on the background and how the app evolved was also key to identifying the best solutions for the problems at hand.<\/p>\n

                                    The next steps I would take this project through from here are:[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/2″]\t

                                    \n\t\t<\/p>\n

                                    01. CES 2019<\/h3>\n

                                    \t\t\t<\/div>\n\n\t[vc_column_text el_class=”content-body”]The concepts that we created will demonstrate in CES 2019 and multiple Nissan internal events.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″]\t

                                    \n\t\t<\/p>\n

                                    02. Development<\/h3>\n

                                    \t\t\t<\/div>\n\n\t[vc_column_text el_class=”content-body”]Incorporated the changes from the test then we would implement and launch the app.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_btn title=”View Process Book” style=”outline” color=”sandy-brown” link=”url:%2Fwp-content%2Fuploads%2F2021%2F06%2FNissan_mobile_app_redesign-1.pdf|target:_blank”][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

                                    [vc_row thb_divider_position=”bottom” css=”.vc_custom_1623079298572{margin-top: 10vh !important;margin-bottom: 0px !important;padding-top: 12vh !important;padding-bottom: 0px !important;}”][vc_column][vc_single_image image=”2116″ img_size=”full” alignment=”center” css=”.vc_custom_1623767100466{margin-top: 10vh !important;margin-bottom: 0px !important;border-bottom-width: 0px !important;}”][\/vc_column][\/vc_row][vc_row content_placement=”middle” thb_divider_position=”bottom” css=”.vc_custom_1623078965090{padding-top: 3.438em !important;}”][vc_column][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1623079352535{padding-top: 7vh !important;padding-right: 16vw !important;padding-left: 16vw !important;}”][vc_column width=”1\/2″][vc_column_text el_class=”content-body” css=”.vc_custom_1623760254924{padding-right: 7vw !important;}”]This is a strategic initiative from the Chief Digital Officer, Nissan Motors to migrate the existing mobile…<\/p>\n","protected":false},"author":1,"featured_media":2127,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-1264","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"http:\/\/fazilabdulkhadar.com\/index.php\/wp-json\/wp\/v2\/portfolio\/1264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/fazilabdulkhadar.com\/index.php\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"http:\/\/fazilabdulkhadar.com\/index.php\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"http:\/\/fazilabdulkhadar.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/fazilabdulkhadar.com\/index.php\/wp-json\/wp\/v2\/comments?post=1264"}],"version-history":[{"count":93,"href":"http:\/\/fazilabdulkhadar.com\/index.php\/wp-json\/wp\/v2\/portfolio\/1264\/revisions"}],"predecessor-version":[{"id":2317,"href":"http:\/\/fazilabdulkhadar.com\/index.php\/wp-json\/wp\/v2\/portfolio\/1264\/revisions\/2317"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/fazilabdulkhadar.com\/index.php\/wp-json\/wp\/v2\/media\/2127"}],"wp:attachment":[{"href":"http:\/\/fazilabdulkhadar.com\/index.php\/wp-json\/wp\/v2\/media?parent=1264"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/fazilabdulkhadar.com\/index.php\/wp-json\/wp\/v2\/tags?post=1264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}